World Cup Marketing

Posted April 2010 in Marketing & Branding

Don't mind if I do.

World Cup themed promotions are going to be everywhere shortly, with the world and his wife getting in on the act. The latest large scale world cup marketing campaign in the UK, is Pizza Hut’s 'Pass it around’.


The digital and direct mail activity, created by agency Elvis, wants you to take a look at their dedicated micro-site. On the site, which uses Facebook Connect, users can play an online football game with the chance of winning prizes. These prizes include a Samsung 40" LCD TV, Blu-ray discs, PlayStation 3 consoles, and football games, as well as a fridge full of Pepsi and pizza.


Pizza Hut is also to launch a range of new products, such as Footie Feast Pizza and Loaded Potato Skins, with the activity encouraging consumers to sample the new toppings and products available. I think any brand can positively associate themselves with the World Cup in a variety of ways. A series of prime time TV ads probably won’t be appropriate for small and medium size businesses, however promotional products can be.


Quality distributers such as Gift Selection and Promostore, can offer quality promotional products to suit any size of organisation. If you’re a marketing agency for example, who is stuck for ideas to pitch, ask one of their friendly teams for a special World Cup mini brochure for some eye catching ideas.


Branded T Shirts, branded footballs, everything you may expect is available. I think you'll be surprised about what is available - why not go for some quality personalised chocolate footballs in a branded pint glass!

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