Marketing takes priority even when budgets are tight
January 2012: A survey conducted this month by BtoB, an online business magazine. It found that more than 40% of businesses are choosing to increase their marketing budgets, despite the economic problems that many are currently facing. It…
Is The X-Factor losing its grasp?
December 2011: Indeed on Sunday night, Wembley Arena housed an historical event as Little mix became the first ever group to win the X-Factor. Simon was pleased, Tulisa was overwhelmed and 48% of voters were rewarded with the…
What do you need for a conference…?
November 2011: Picture this. You finally made contact with the supplier of all suppliers and your meeting is tomorrow. You prepare your notes, your business plan, you know you accounts inside out and yet you still feel…
Taking a huge bite of the apple, sort of…
November 2011: The much-anticipated finale of the Twilight saga is unveiled this Friday. Part one anyway. Twilight fans the world over will be queuing in their thousands to get a piece of the action. Over 100 million book…
XXX-Factor Cocozza has left the building…
November 2011: Last week, Frankie Cocozza walked off the XFactor, followed by national reports and nationwide speculation. His rock antics both on and off the screen have kept him in the competition and the centre of the…
Shaken and Stirred but far from deterred…
November 2011: The 23rd James Bond film has begun filming after being postponed due to financial trouble. MGM studios (the owners of the film rights to James Bond) have been struggling with a significant fall in box…
An age of the Internet sensation. An age of the brand…
October 2011: The year 2000 marked a significant landmark in what has now become an mass media in its own right. In 2000, Adam Kontras filmed a short video on his blog, saying goodbye to his family as he…
Big Budget Branding
December 2010: When it comes to branding, it doesn’t get much bigger than the X Factor. Coca-Cola and Pepsi are reported to be in a £60m bidding war for sponsorship of Simon Cowell's US version of…
Drink Promotions
December 2010: Here at Gift Selection we can supply lots of promotional products relating to the drinks industry. Promotional products for cafes, bars and nightclubs are great fun, especially during the festive season.Everything from promotional pint…
Top Slogans
July 2010: We see a lot of slogans and catchphrases branded onto products, some great, others not so great. It was interesting to see this year’s Adslogan's annual shortlist:The full list of this year's contenders:…