Bottlegreen, the funky soft drinks brand, is stepping up its digital activity as it seeks to grow its position as an alternative to alcoholic drinks.
It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign, with Facebook and Twitter activity, but has not revealed a timeline for this.
Bottlegreen, which makes cordials and pressés, entered the squash market in March 2010, with a non-drip squeezy bottle, to help control the amount of squash children pour into drinks.
We love the branding that has gone into this product; remember you can use soft drinks as promotional products within themselves too. GiftSelection with its sister site Sweets2order can supply soft drinks which can be branded, so your organisation can be associated with an energetic and healthy lifestyle.