ISBA Kick OffPosted: January 6th, 2010 | Author: admin | Filed under: Marketing & Branding | Tags: Celebrity Endorsements, Watchdogs | No Comments »Obviously we love our promotional products here at Gift Selection, but the Incorporated Society of British Advertisers hasn’t taken to kindly to Government plans too allow product placement on TV.
The Department for Culture, Media and Sport’s ongoing consultation, ISBA said it believes the introduction of product placement would lead to a “double disadvantage” for advertisers and viewers.
It argues that the current system of unpaid prop placement, where programme makers seek out branded products to use within shows, serves both groups better than a paid system. Bob Wootton, media and advertising director at ISBA, said: “Advertisers are concerned that the existing low-cost system of prop placement will be closed off and that broadcasters will drive them into more expensive paid-for product placement.
Personally I agree with the British Medical Association that product placement should be heavily regulated in regard to such potentially harmful things like alcohol or junk food. However as the ISBA said, no viewers complaint has ever been upheld in the past 25 years. If product placement can create extra revenue for TV production, viewers will ultimately vote with their remotes anyway. |
Jamie Oliver Corporate GiftsPosted: December 16th, 2009 | Author: admin | Filed under: Printed Party Items | Tags: Celebrity Endorsements | No Comments »
For 2010 Giftselection is broadening it’s range of promotional products for the kitchen, and is proud to introduce it’s brand spanking new range of Jamie Oliver kitchen accessories.
One of our best loved TV chefs, the naked chef has been preaching the benefits of good oil and fresh herbs for years, and now has a range of cooking products for any contemporary kitchen. If you’re the sort who gets nervous around dry pasta, or breaks into a cold sweat if there humus isn’t organic, Jamie’s range of corporate gifts will be ideal.
You may have seen his retail items on the high street, well now they’re available for the corporate gift market too. The Jamie Oliver range of high quality cooking utensils includes easy to use and care for items for indoor and outdoor use that reflects his trendy, accessible image and practical values.
This new promotional range includes branded pepper mills, branded knives, branded scales - even oven gloves! Of course you can now brand his fun ‘Flavour Shaker’, in a wide range of attractive colours so you’ll be whipping up a quick marinade or salad dressing at every opportunity. |
Beckham Sharpie PensPosted: May 14th, 2009 | Author: admin | Filed under: Printed Pens | Tags: Celebrity Endorsements, Plastic Pens | No Comments »
When he’s not kicking ball or having his hair cut, football legend David Beckham is fronting a marketing campaign for Sharpie pens. Sharpie which is better known over in the States, is part of the famous Parker pens family.
Sharpie are looking to Beckham to increase awareness of Sharpie, as not only as “the preferred autograph marker”, but also for its many creative uses.
Sharpie are looking to increase their position in the promotional pen world too. One supplier of promotional pens, is pens2order who are looking to stock the full range of promotional Sharpie writing instruments.
“Like the Sharpie brand, David embodies individuality and creative expression,” said Sharpie’s global business unit president Howard Hecks. Click here to see the full David Beckham Sharpie commercial, and see if printed Sharpie pens are something your business would invest in.
If you think Sharpie promotional pens could help market your brand, then contact the friendly team at Pens2order for a quote, visual or sample of the new writing instruments. Remember to keep checking the promotional site as Sharpie and David Beckham launch exciting new promotions…
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