Branding ChocolatePosted: June 3rd, 2010 | Author: admin | Filed under: Marketing & Branding, Printed Confectionery | Tags: Sweet Things |
Cadbury’s Flake is ditching its famous strap-line ‘Only the crumbliest, flakiest chocolate’ , after their new owners Kraft, feel a change of direction is needed for their marketing. The latest TV add for the chocolate bar will mark a shift in strategy for Cadbury’s Flake, as one of the longest-running strap-lines in Britain will be axed.
Created by Fallon, the TV ad airs on 8 June on Channel 4, featuring new Flake girl ballerina Yulia Lobova. The ads vanished without a trace in 2004, but were since resurrected when the brand re-launched in 2007, with multi accented Joss Stone as the new star.
If you want to use chocolate to promote your business, then contact the branded confectionery experts over at Sweets2order.com. Branded chocolate bars are their bread and butter (so to speak). Why not make it more difficult for them, and ask them for a branded chocolate ingot or a bespoke chocolate business card!
Rest assured that any branded chocolate bought from sweets2order is made to the highest standards, either here in the UK or from the continent. Beware of rival suppliers offering cheap promotional chocolate that was swept from the floor of a Chinese factory. |

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