Sales Promo News

Posted: March 19th, 2010 | Author: admin | Filed under: Marketing & Branding |

You want to know what’s going down in the world of sales promotions this month? Well I’ll let you know!

 

Hovis is running a £5 million marketing campaign, including money-off coupons to support the news that its loaves are now made from 100% British wheat. Advertisements run for six weeks from the beginning of February, with each ad ending with sandwich cut into eight pieces to create a Union Jack shape. Clever. In addition to TV advertising, there will be heavyweight consumer press advertising with money off next purchase coupons – you know, if you need the dough? (Sorry).

 

What else can I tell you?

 

Menswear magazine GQ is running an exclusive promotion with Kurt Geiger gift card, ready loaded to spend in any Kurt Geiger boutique around the country; In addition ten randomly selected cards have been pre-loaded with £1,000.

 

While…

 

Disaronno, the Italian liqueur, is launching as on pack promotion with the chance to win one of five weekend breaks to Verona. If you fancy looking round Romeo & Juliet’s old stomping ground, with £500 spending money, the competition will run across 80,000 bottles until the end of March.

 

Finally…

 

Milkshake makers FRijjj is using augmented reality technology (still not sure what that means), as part of its latest integrated campaign, which also includes a competition offering customers £40,000 worth of instant prizes. Presumably this isn’t £40,000 worth of milk shake based prizes!


 

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