Record Viewing FiguresPosted: February 9th, 2010 | Author: admin | Filed under: Marketing & Branding | Tags: Ceramic Mugs |
Obviously we think promotional products are the best way for organisations to get their message across. But I have to begrudgingly admit, there are other avenues too. This year’s Super Bowl has become the most watched television broadcast in US history, attracting a US audience of over 106 million people.
According to audience ratings agency The Nielsen Company, yesterdays 44th Super Bowl between the Indianapolis Colts and the New Orleans Saints on CBS broke a 27-year record, held by TV comedy Mash, which pulled in 105 million viewers.
Here in the UK, a respectable 800,000 people stayed up and watched the Super Bowl live on BBC1. If you think there are too many ads on British TV, then don’t bother tuning into American TV. Of the nearly 60 ads shown during Monday’s game, a BBDO-created Snickers spot topped a USA Today poll of America’s favourite commercials.
Before you give up ordering your promotional Sparta mugs, bare in mind these ads don’t come cheap. The cost of a 30-second commercial was approximately $3.01 million. This excludes production costs and fees for actors, equipment, ad agencies, directors, crew and other personnel. In 2009, NBC sold out all the advertising spots for record revenue US $2,600,000! |

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