Guidelines for Marketing AlcoholPosted: January 11th, 2010 | Author: admin | Filed under: Marketing & Branding, Printed Drinks | Tags: Government |
We are a nation of boozers, there’s no doubt about it. Kidney dialysis is viewed as more of a right of passage into manhood, rather than anything out of the ordinary. MPs in their wisdom are coming round to the idea that this probably isn’t a good thing; their committee report on alcohol abuse has called for tighter restrictions for drinks marketing, including the 9pm watershed for TV advertising.
I’m not sure what this will achieve as I doubt any underage drinkers are tucked up in bed by 9pm anyway. For one thing there too busy out in the streets drinking. According to the report, drinks brands spend up to £800m a year on advertising and sponsorship, dwarfing the COI spend of £17.6m. As a result of this disparity, the report suggest that for every five alcohol ads an advertiser should be required to fund one public health ad.
Simon Litherland, managing director, Diageo GB, attacked the report as “another attempt by aggressive sections of the health lobby to hijack alcohol policy-making”. He labelled the proposals on alcohol advertising and sponsorship “draconian”.
Your businesses may wish to use non alcoholic promotional drinks, as part of their marketing campaign to get their customers in shape for 2010. Gift Selection can supply all sorts quality branded soft drinks, while the European style ‘Drink Baxx’ is particularly popular. The branded ‘Drink Baxx’ is available in a great range of refreshing and healthy options, to suit all taste-buds and needs. If you require any further information on any sort of branded drink item, contact the friendly promotions team at Gift Selection. |

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