Corporate Gifts Really Work ->

Posted: April 24th, 2009 | Author: admin | Filed under: Corporate Gift Advice | Tags: |

When one receives a well chosen promotional product, they have a warm feeling inside and have feeling of good will toward that business. To show my the point, I’ve selected a case study that shows just how powerful the effects of promotional products can be. This particular example was carried out by Darrell Marriot for a resort lodge in Vermont (USA), but the same principles can apply to practically any business.

           

Every year the luxury resort offers a special holiday bundle at a premium price, between Christmas and New Year. In previous years the resort failed to achieve a single booking for the following year, before their clients left to go home.

 

The goal for the hotel promotions team was to encourage their clients to book a place for next year, before they left the resort. To achieve this, the hotel had a generous promotional budget of $20,000 (in 1999) to be split between 120 families. Maybe your business can’t be quite so extravagant, but a well chosen small gift can go along way. A reputable business like gift selection for example, will put your business on the right path if your unsure.
 
The corporate promotions started with a direct-mail piece sent at Thanksgiving 1999 announcing the ‘Countdown to the Millennium,’ which included a letter from the company president. One of the first gifts was a single use Fuji camera. If guests dropped of their film by the deadline, they received their photos mounted in a commemorative album when they checked out.Other gifts were given every night of the week to the skiers, like a promotional wooden photo frame or playing cards in an attractive wooden box. Commemorative glassware and plates were also presented to the resort’s patrons during meals. 


Was all this effort a success? By the time the happy vacationers left, 40% of them had made reservations for the following year. Also, in the months that followed that 40% increased to 75%. Touchingly, 20% of the guests sent back thank you notes to the resort.

 

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