The Army Recruitment Drive

Posted: April 6th, 2009 | Author: admin | Filed under: Current Affairs, Marketing & Branding | Tags: |

The latest people to invest heavily in promoting themselves are the British Army who are releasing a new TV and online recruitment campaign.  The ‘Start Thinking Solider’ campaign shows different missions, showing a first person perspective from a new recruit.

 

The TV ads were the work of ‘Publicis’ with the online games being created by their in house digital division. The Army is under pressure to have more young soldiers coming through their doors, as each year they are said to need 15,000 quality soldiers.

 

If you want to jump the gun so to speak, and are thinking of protecting dear old blighty, then the Army would love to hear from you here. 

 

The British Army confrontational advert is aired tonight on Chanel 4.


 

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