Pop-Up Shops

Posted: June 25th, 2010 | Author: admin | Filed under: Marketing & Branding | Tags: , |

We love wacky branding ideas; guerilla marketing that stops and smacks you in the face (not literally). That’s why I was pleased to hear that Unilever is planning to open a number of Marmite pop-up shops as it looks to establish the brand’s positioning in new areas.

Last year Marmite opened a limited-edition pop-up shop on Regent Street, and is now set to launch new pop-up shops in 2011.Matt Burgess, managing director of the brand, admitted it is plotting further launches:

“We are looking at 2011 and it is under serious consideration. But it needs to be slightly different than before. It needs to be a new location, unusual location and bespoke.”

The pop-up shop in London was open seven days a week and stocked more than 100 Marmite-inspired promotional products. Marmite if you’re listening, Gift Selection can supply you with a full range of branded items!


 

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