Trump’s Legacy: Merchandise Maketh the Man

It took about 92,000 caps to “Make America Great Again”. This was an unusual marketing technique, but, then again, this entire presidential campaign has been unprecedented. The red avuncular cap came almost as an afterthought. The…


Brand the things people love and become a part of their memories

Associating your brand with the things people love is a wise way of attracting new customers and being able to engage with them on a more personal level. If they see and use your branded…


How promotional merchandise can enhance your company’s brand identity

In a recent interview with Biz Community, wealth coach and author JT Foxx explained the importance of branding, noting that it lends credibility to businesses' marketing efforts, and thus helps them to develop into more…


Marketing your business with promotional products

Marketing one's enterprise is no easy task; it requires a great deal of research and planning, and can be both time-consuming and costly. However, it is an absolutely essential part of running any business, regardless…


Corporate clothing - Get Noticed

When establishing a new business, most entrepreneurs are - quite rightly - cautious with their finances, and do their utmost to avoid adding to their running costs. Whilst this is certainly a sensible approach, it's…


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